Actually, Facebook Marketing Does Work (If Done Right)

first_imgTags:#Facebook#web A recent post on ReadWriteWeb, titled, “Why Most Facebook Marketing Doesn’t Work” has received some attention as of late. The compelling headline surely gets brands, agencies, developers and anyone else interested in the Facebook eco-system to click. Essentially, the author puts forth a case that certain marketing tactics on Facebook don’t work, across the board. These tactics include like blocks, extended permission, unbranded apps, lots of apps on one tab, sweepstakes, and photo and video contests.In my experience working advising some of the world’s largest brands on Facebook, I agree with the author that some of these tactics are generally not best practices, however, applying a blanket statement to anything when it comes to social media is a slippery slope.“Most Facebook marketing doesn’t work.” Ok. Work for whom? And define “work.” See where I’m going here? With thousands of B2B and B2C brands and organizations across hundreds of industries, saying the fastest growing two-way communications platform in history “mostly doesn’t work” for marketing may be attention getting, but it’s not at all accurate. Examples of how these tactics have worked can be found all around the Web, including his own company’s website. Related Posts The Dos and Don’ts of Brand Awareness Videos Guest author Michael Jaindl is chief client officer for Buddy Media. He has over seven years managing and building technology products for the largest companies in the world. Prior to Buddy Media, MJ worked at NBC and GE.Want to hear more about Facebook marketing from Michael? He’s leading a session on “Content + Context: Best Practices for Real Time Engagement on Facebook” at the upcoming ReadWriteWeb 2WAY Summit in New York City. Get your tickets now. michael jaindlcenter_img Guide to Performing Bulk Email Verification Let’s look into each of the tactics mentioned in the original post and dig a bit deeper.Like BlocksA “like block” or “fan gate” is akin to putting up an entry page to your Facebook Page(s) and offering up people an incentive to like the Page to enter, whether it be exclusive content, a discount on products or services, etc. The author of the post said like blocking “typically has a 50% or more drop off rate,” but in our experience this often varies greatly depending on industry, the content or offer employed to incentivize the like etc. By 50% drop off rate, it is implied that half of the people who “like” a Page in response to a specific incentive will never come back.We’ve seen drastically different results, where brands have increased their fan base anywhere from 2 times to 10 times (and keep them engaged) by simply using owned media like a distribution list that pushes potential fans to a fan gated Page. This is a great fan acquisition strategy.Working with Playboy, we’ve been very successful utilizing like blocks, and Playboy now has more Facebook likes than actual magazine subscribers, an amazing feat for the brand. The key is making the content behind the fan gate worth it. Deep discounts, free samples and exclusive must see content can work well. Do like blocks typically have a 50% or more drop off rate? It depends. But they shouldn’t if you’re doing it right.Working with Playboy, we’ve been very successful utilizing like blocks, and Playboy now has more Facebook likes than actual magazine subscribers, an amazing feat for the brand.Photo and video contestsThis was perhaps the most interesting example of something the author said “mostly doesn’t work,” especially since as we mentioned earlier, there are success stories for these kind of tactics all around the Web.Also, as some commenters to the post pointed out, what the author suggested, running a photo or video contest outside of an app, is actually a violation of Facebook’s terms of service. We’ve seen varying levels of success with photo and video contests and certainly wouldn’t say they “mostly don’t work.” One of our customers, a national toy company, increased their fan-base on Facebook by 10,000 fans per week driven by a successfully executed photo contest with no advertising spend.Last year, the Miss Universe Organization ran a contest where people uploaded their photos and other information to be elected as a “contestant” for the 2010 Miss USA Pageant. The contest took place over a two week period and yielded more than 300 entries and tens of thousands of votesCertainly there is opportunity here, as eMarketer notes photo sharing is a major trend on Facebook. More than 6 billion photos are uploaded to Facebook each month.SweepstakesSweepstakes can be tricky on Facebook, but it’s not fair to say they “work” or “don’t work” across the board. This past fall, we launched a “fan only” sweepstakes on the Parents magazine Facebook page. More than 16,000 fans entered the sweepstakes. Meredith Corporation, the publisher of Parents magazine, has not seen a decline in engagement from these fans; in fact, they’ve seen increased engagement.In another example, workwear manufacturer Carhartt recently ran a sweepstakes that saw several thousand entries over just 10 days.Sweepstakes clearly can work, but you need to be smart about how you implement them. You also need to encourage people to share right after they’ve entered to increase viral lift. If you don’t have this functionality, you’ll be dead in the water.Where We Agree With The AuthorExtended Permission: We’ve all had the experience. You click on a cool app or link on Facebook and are brought to a page that asks if it’s ok for the app to pull some of your specific profile data. You have to really want the app or experience in order to move forward, right? The drop off data here can vary greatly, but it’s definitely higher than if you build an experience that doesn’t require this permission page to pop up.Unbranded Apps: The argument from the author is that brands can’t use widely available unbranded turnkey apps that don’t allow them to customize the experience, because people will “judge your brand in comparison to the best they’ve seen,” according to author.We completely agree that people expect a lot more from brands on Facebook today, as compared to a year ago. Brands on Facebook have moved from a one-off app strategy to an always-on Page strategy. (Remember before it was possible to “like” ReadWriteWeb?)Lots of apps on one tab: In many cases brands have seen success by pairing down the amount of content they have on a customer Facebook Page or tab to ensure that people know exactly what they can do (and how they can easily share with their friends) when they visit your Page. Facebook users don’t have a lot of patience when it comes to branded experiences. They want to get back to their News Feed to see what their friends are doing. Make sure the action you want someone to take is obvious, requires little time investment, and motivates him or her to share. If you make your fans look smart, cool, or in the know, it’s a great way to motivate sharing. Remember, Facebook users don’t just share what they want to share, they share what they think their friends will think makes them look smart, funny, or cool.Now lets get back to the original story’s headline, “Why Most Facebook Marketing Doesn’t Work.” It’s almost impossible to make blanket statements about the success of social media marketing campaigns without considering business objectives, audience, execution and other factors. Hopefully you feel the same way. Facebook is Becoming Less Personal and More Pro… A Comprehensive Guide to a Content Auditlast_img read more

Kymati develops custom radar solutions

first_img Continue Reading Previous Rutronik: cost-effective nRF9160 development kit from NordicNext Winbond: 2Gb+2Gb NAND and LPDDR4x memory product for 5G CPE modems A new supplier has established itself in the rapidly growing market for radar and high-frequency signal processing in the form of Munich-based Kymati. The company was founded by a team of radar specialists with years of technological and industry experience. Kymati sells innovative and high-precision radar solutions for industrial applications, advanced driver assistance systems (ADAS) and traffic monitoring around the world.As well as established radar applications such as distance and level measuring, positioning and collision detection in logistics and industry, the founders of Kymati also see the clearly growing potential for high-frequency signal processing in traffic monitoring and for (semi-) autonomous cars on the streets and in industry. The company develops and markets radar sensors, integrates them into application-specific standard and project solutions and works together with system manufacturers and integrators all over the world.The latest generation of radar solutions can ‘see’ its environment, in other words, it can detect people, as well as the type, positioning and movement of objects. At the same time, the sensors are extremely robust and are suitable for use in industrial environments that are not ‘sensor-friendly’. Possible uses for radar span from the measurement of levels, warehouse stock and material densities to the precise recording of distances and positions to object and collision detection. Radar signals provide reliable measurements, even in the worst weather and lighting conditions. They are also very easy to install.Share this:TwitterFacebookLinkedInMoreRedditTumblrPinterestWhatsAppSkypePocketTelegram Tags: Chips & Components last_img read more

Mumbai skies wept for Japan’s World Cup loss to Belgium, Anand Mahindra feels

first_imgJapan lost a nerve-wracking, thrill-a-minute round of 16 match at FIFA World Cup 2018 to Belgiium in Rostov-on-Don, and the skies above Mumbai wept in agony.Well, not really, of course. That last bit was based on Anand Mahindra’s rather poetic take on the Round of 16 game, which the Samurai Blue looked set to win comfortably — until the 69th minute.”Sport is noble, sport is uplifting. Yes and yes. But sport can be cruel too, I have to admit. Today, Mumbai skies are grey and pouring with rain, and I feel they are weeping for Japan,” the Mahindra Group chairman tweeted.The game was 0-0 at halftime. Then, Japan scored twice.Genki Haraguchi finished clinically just minutes into the second half. Just moments later, Takashi Inui launched a veritable torpedo into Thibaut Courtois’s net. Would Belgium’s star-studded squad, seen as potential champions, go the Germany way?Also read – Heavy rain and bridge collapse a double whammy for Mumbaikars Belgium’s Thibaut Courtois stretching — in vain — to stop Japan’s second goal. (Photo: Reuters)Not so. Two headers — the first looping and sublime, the second textbook and point-blank — brought Belgium back to level pegging.And then, with just seconds of stoppage time left, Nacer Chadli tapped the ball into Eiji Kawashima’s goal. Blue was the colour of heartbreak, but ecstasy converged in a huddle of red.READ | Belgium coach on Japan’s heartbreak: ‘That’s what happens in the World Cup’ Nacer Chadli scoring the winning goal. (Photo: Reuters) Belgium’s Vincent Kompany, Axel Witsel and Thomas Meunier celebrating after the match, just feet away from Japan’s Gen Shoji and Yuya Osako. (Photo: Reuters)”To all my Japanese friends: I stand and applaud you and your magnificent team today,” Anand Mahindra wrote.advertisementSport is noble, Sport is uplifting. Yes & yes. But Sport can be cruel too, I have to admit. Today,Mumbai skies are grey and pouring with rain & I feel they are weeping for Japan. To all my Japanese friends:I stand & applaud you & your magnificent team today.. pic.twitter.com/Ogp31Hl325anand mahindra (@anandmahindra) July 3, 2018They were magnificent after the game, too. Citing a news report, the Congress lawmaker Shashi Tharoor wrote: “Despite losing to Belgium, the Japanese team cleaned their dressing-room and left a thank-you note to their Russian hosts.”Even their disconsolate fans cleaned up the stadium. What a remarkable people the Japanese are!”Respect! #Japan team leave #WorldCup dressing room spotless with ‘thank you’ note in Russian despite devastating loss to Belgium. Total class. They really deserved to win! pic.twitter.com/MDzcYAUQASArsen Ostrovsky (@Ostrov_A) July 3, 2018As for Belgium, they can’t celebrate for too long. The mighty Brazilians await them in the next round.last_img read more

9 months agoLiverpool midfielder Henderson: Salah thrives off critics

first_imgLiverpool midfielder Henderson: Salah thrives off criticsby Freddie Taylor9 months agoSend to a friendShare the loveJordan Henderson says Liverpool teammate Mohamed Salah thrives from his critics.The Egyptian has quietly gone about his business this season after an incredible 2017/18 campaign, having bagged 14 goals from 22 Premier League games.However, Salah has been accused of diving at times this season, but it is something that Henderson believes motivates the nifty attacker.”He will do things that some fans might not see that often but they should enjoy him because he is world class,” the midfielder told UK newspapers.”It was a penalty, a clear penalty. There’s nothing to talk about that.”In terms of Mo, I would think away grounds would be appreciative of what they see. The things he does, I’m sure he is a joy to watch.”If they try to put pressure on him, they will only make him better. It won’t bother him. He’s so strong, I know he is.”The more people are against him, the more he will want to prove them wrong. I’m not worried about that. When he goes to away grounds, people should appreciate him. He will do things that people want to see.” About the authorFreddie TaylorShare the loveHave your saylast_img read more

23 days agoTottenham defender Vertonghen: This is painful, embarrassing

first_imgAbout the authorPaul VegasShare the loveHave your say Tottenham defender Vertonghen: This is painful, embarrassingby Paul Vegas23 days agoSend to a friendShare the loveTottenham defender Jan Vertonghen has declared defeat to Bayern Munich as “embarrassing”.Bayern thrashed their Champions League opponents 7-2 in London last night.“This is very painful. All negative words go through my mind now. It’s embarrassing,” said Vertonghen. “Bayern was very clinical. There is no explanation for such a score, but they punished every mistake. I think everyone’s going to have a bad night. Fortunately we have our next match within a few days. “We must deal with this defeat as a team.” last_img

DHX Media licenses Teletubbies Season Two to Nick Jr channel for US

first_imgDHX Media (or the “Company”) (TSX: DHX.A, DHX.B; NASDAQ: DHXM), the world’s leading independent, pure-play children’s content company, has licensed exclusive U.S. broadcast rights for 30 brand-new half-hour episodes of Teletubbies which will begin airing on Nickelodeon’s Nick Jr. preschool channel in 2017.Josh Scherba, SVP Distribution of DHX Media, said: “The new Teletubbies series is winning fans worldwide, and the pickup of another season in the U.S. points to the enduring appeal of this global brand. With all the recognizable favorites as well as new features, the second season is a real treat for audiences both in the U.S. on Nick Jr., and the U.K. where it will premiere exclusively on CBeebies next year.”As the flagship property in DHX Media’s strategy to build global brands, the new Teletubbies continues to perform extremely well and is gaining global momentum. The global licensing program is growing rapidly, with more than 85 top-tier licensees already on board, underscoring its position as one of the best-loved and most recognizable international properties. Licensees in core categories include Character Options (award-winning Master Toy line, with distribution in North America and Northern Europe by Spin Master and Southern Europe by Giochi Preziozi) and Sony Pictures Home Entertainment (DVD and EST) as well as book  publishers Egmont (global rights excluding North America and China) and Simon & Schuster (North America). Advertisement Advertisement Season two of Teletubbies introduces exciting new elements to delight another generation of devotees. Tinky Winky, Dipsy, Laa-Laa and Po continue to laugh, learn and play as they discover a new area of Teletubbyland called the Hidey Hup–a beautiful hidden glade containing equipment for physical Teletubbies fun, including the Tubby Bouncy, Tubby Slidey, Tubby Uppy Downy and the Tubby Spinny.  In typical Teletubbies style, they drive to the Hidey Hup in their brand-new honk-honk Tubby Car, singing the infectious Tubby Car song as they travel. The Teletubbies extend their friendship to the adorable and intrepid little Tiddlytubbies–Mi-Mi, Daa Daa, Baa, Ping, RuRu, Nin, Duggle Dee and Umby Pumby–who have their own sing-along signature song. Also, look out for the story of pink tubby custard turning green and a very special Tubby Custard ride carriage for the Noo-noo.In addition, multi-talented author, comedian, actor and presenter David Walliams and girl band star turned TV presenter Rochelle Humes join the voice cast for season two, alongside Jim Broadbent, Fearne Cotton, Jane Horrocks, Daniel Rigby and Antonia Thomas from season one, as they lend their voices to Teletubbies’ distinctive and much-loved Voice Trumpets.The new TV show was commissioned and premiered in the UK by CBeebies, and has been picked up by 23 broadcasters worldwide to date, as well as Amazon Prime Video in the U.K.The new Teletubbies follows the same well-loved characters and styling as the original but has been visually modernized by DHX Media and award-winning U.K. production company, Darrall Macqueen, bringing a refreshed and contemporary look and feel to one of the world’s best-loved preschool properties.About Nick Jr.Nick Jr., the 24-hour network from Nickelodeon dedicated to preschoolers and moms, currently reaches almost 73 million households via cable, digital cable and satellite TV. For more information or artwork, visit www.nickpress.com. Nick Jr. and all related titles, characters and logos are trademarks of Viacom International Inc. (NASDAQ: VIA, VIAB).About DHX MediaDHX Media Ltd. (www.dhxmedia.com) is the world’s leading independent, pure-play children’s content company. Owner of the world’s largest independent library of children’s content, at more than 11,800 half-hours, the company is recognized globally for such brands as Teletubbies, Yo Gabba Gabba!, Caillou, In the Night Garden, Inspector Gadget, Make It Pop, Slugterra and the multiple award-winning Degrassi franchise. As a content producer and owner of intellectual property, DHX Media delivers shows that children love, licensing its content to major broadcasters and streaming services worldwide. Through its subsidiary, WildBrain, DHX Media also operates one of the largest networks of children’s content on YouTube. The company’s robust consumer products program generates royalties from merchandise based on its much-loved children’s brands.Headquartered in Canada, DHX Media has offices in 15 cities globally, and is listed on the Toronto Stock Exchange (DHX.A and DHX.B) and the NASDAQ Global Select Market (DHXM).DisclaimerThis press release contains “forward-looking statements” under applicable securities laws with respect to DHX Media, including, without limitation, statements regarding the broadcast, distribution, licensing, growth, demand, viewership and business strategies in respect of Teletubbies. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results or events may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risk factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under “Risk Factors” in the Company’s most recent Annual Information Form and annual Management Discussion and Analysis, which also form part of the Company’s annual report on Form 40-F filed with the SEC. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. LEAVE A REPLY Cancel replyLog in to leave a comment Facebook Login/Register With: Advertisement Twitterlast_img read more

BJD will perform very well in LS Assembly elections Patnaik

first_imgBhubaneswar, Mar 11 (PTI) Biju Janata Dal president and Odisha Chief Minister Naveen Patnaik Monday claimed that his regional party will perform “very well” in the Lok Sabha and state Assembly elections. Stating that the process for selection of candidates for the the Lok Sabha and state Assembly elections was on, Patnaik said the list would be finalised very soon. BJD will field candidates in the all 147 Assembly seats and 21 Lok Sabha constituencies in Odisha. The regional party presently has 118 MLAs in the Assembly and 20 MPs in Lok Sabha. Also Read – How a psychopath killer hid behind the mask of a devout laity! On the ruling party’s poll preparations, the BJD chief said his party was fully prepared. “The BJD will perform very well in the Assembly and Lok Sabha elections,” he said. While replying to a question on the problem of plenty as a number of retired bureaucrats have joined the BJD, Patnaik said: “We will manage it well.” Meanwhile, the BJD president appointed former bureaucrat Gopabandhu Das as his political secretary. Das was earlier additional secretary in the Chief Ministers Office. Polling for the 21 Lok Sabha seats and 147 Assembly constituencies in Odisha will be held in four phases on April 11, 18, 23 and 29.last_img read more

Jet Airways has no option but to shutter as banks refuse lifeline

first_imgMumbai: With the lenders rejecting an lifeline of Rs 400 crore Wednesday Jet Airways, which has been on a wing and prayer since January, is left with no other option but to ground operations at least temporarily. Since the March 25 resolution to infuse Rs 1,500 crore into the airline is yet to fructify, the once leading airline has been defaulting on payments, forcing its lessors to retake almost all its planes and was operating just about six planes as of Tuesday. Also Read – India gets first tranche of Swiss bank a/c details An official announcement of grounding of operations is expected anytime now as the Jet Airways board had Tuesday authorised chief executive Vinay Dube to make one last appeal to the SBI-led consortium to get a life-line of Rs 400 crore Wednesday, before taking a final call on the future. Jet will be the seventh airline to go down since May 2014 and the 13th one after East West was shuttered. During the past five years airlines like Air Pegasus, Air Costa, Air Carnival, Air Deccan, Air Odisha and Zoom Air have all gone belly up even as the government boasts of double-digits growth for more than four years in tow. Also Read – Tourists to be allowed in J&K from Thursday “The Jet Airways management’s request for Rs 400 crore emergency funds has been rejected,” banking sources told PTI. A source at the Jet Airways also said the airline was likely to shutter soon as the banks have not extended it the required financial support. “The airline has failed to garner the funds it was desperately looking for to continue operations,” he said. The airline is currently operating only five planes from 123 aircraft in the fleet till last December. According to sources, the government is maintaining distance from the Jet affairs citing the matter is a commercial decision of banks.last_img read more

DOING IT RIGHT

first_imgDo rabbits make good pets? Rabbits have strikingly distinctive personalities. They can be as playful and silly as puppies or kittens, as independent and fascinating as cats, or as loyal and openly affectionate as dogs. And long-time rabbit owners claim that domestic rabbits are, in their own way, every bit as smart as cats and dogs. Are rabbits low-maintenance pets? Although they don’t need to be walked like dogs, rabbits are anything but low-maintenance. Their quarters need daily leaning. Alongside, fresh food and water must be offered daily, including a salad of leafy vegetables. Certain rabbit health problems can become chronic, requiring regular veterinary treatment. Unfortunately, veterinarians skilled in rabbit medicine are hard to find. Also Read – Feel what you fear What is the average life span of a rabbit? Well cared-for indoor rabbits can live 7-10 years, and some live into their teens. This is approximately the same life span as some breeds of dogs and requires the same long-term commitment. How often should I take them to the vet? Companion rabbits should be spayed/neutered by veterinarians with experience in rabbit surgery. This not only reduces hormone-driven behaviour such as lunging, mounting, spraying and boxing, but also protects females from the risk of uterine cancer, the incidence of which can exceed 50 per cent as rabbits grow older. Also Read – Homecoming Do rabbits love cuddling and getting picked up very often? Although some rabbits tolerate handling quite well, many do not like to be picked up and carried. If rabbits are mishandled, they will learn to nip to protect themselves. If they feel insecure when carried, they may scratch to get down. Unsprayed/unneutered rabbits often exhibit territorial behaviour such as boxing or nipping when their territory is invaded by the owner. What should I feed to the rabbits? The single most vital component of a rabbit’s diet is grass hay, which should be provided daily. Rabbit pellets should be given only in very limited quantities. Can I leave the rabbit unattended for a day or two? Rabbits need daily monitoring. Problems that are relatively minor in some species (e.g., a day or two of anorexia) may be life-threatening in rabbits and may require immediate veterinary attention. How frequently and how much should I feed my rabbit? A rabbit should ideally be fed twice a day, morning and evening, with a balanced diet consisting of unlimited access to hay or grass, a small amount of fruits and fresh leafy vegetables. In addition, a small quantity of good quality rabbit mix or pellets can be added to the diet to make it more nutritional and healthy. These pellets should be given in the ratio of 25 g per kg in ratio to your rabbit’s weight. You can give your rabbits treats but not too frequently or it will spoil dietary habits. Your rabbit should be fed according to its weight, keep a track of his/her food intake and weight to ensure he/she does not get over or underweight. If unsure or ever in doubt, it is best to consult your vet for more detailed information in regard to the best diet for your rabbit and to find out which plants or food items are safe to consume for these little beings. (Views expressed and information provided are personal. Send your questions to [email protected])last_img read more

More taxes Surplus says Bahamas Ministry of Finance

first_imgFacebook Twitter Google+LinkedInPinterestWhatsAppNassau, Bahamas, February 20, 2017 – The Bahamas needs to increase taxation in order to achieve a surplus said the Finance Secretary of the Ministry of Finance on Thursday during the State of the Economy Report Conference held at the Atlantis Resort.Despite the addition of Value Added Tax, the country remains one of the lowest taxed jurisdictions in the region and the tax to GDP ratio is still too low for the country to operate comfortably in the black.  VAT has been a great help to the Bahamas public purse explained, Simon Wilson, who said over two years the country can build to $400 million more.The current tax to GDP ratio is 17-22%… Mr. Wilson explained that it needs to rise to 25-27% for the country to meet a surplus.#MagneticMediaNews ALERT # 2 ON POTENTIAL TROPICAL CYCLONE NINE ISSUED BY THE BAHAMAS DEPARTMENT OF METEOROLOGY THURSDAY 12TH SEPTEMBER, 2019 AT 9 PM EDT The Luxury of Grace Bay in Down Town Provo Related Items:#magneticmedianews Facebook Twitter Google+LinkedInPinterestWhatsAppcenter_img Photo Credit: Freeport News Recommended for you Electricity Cost of Service Study among the big agenda items at September 11 Cabinet meetinglast_img read more