first_img 6SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr “Good seasons start with good beginnings.” — Sparky Anderson, Hall of Fame Baseball CoachHow you start matters. Whether it is the first of baseball season (like now), the first few miles of a marathon (when you can sprint too fast), the first words to your kids in the morning (encouraging or discouraging), beginnings are critical. They set the tone and they offer direction.Brand beginnings matter as well—especially with your new employees. There is only one chance you have to make a great first impression with your new hires. And that is in the first few hours and days they spend with your organization.What is the first thing you have them do when they arrive for their very first day? Is it complete a bunch of H.R. paperwork, read policy and procedure manuals or watch a boring training video? If that is the case, you just blew a prime branding opportunity. Remember, it is your staff that lives the brand every day. The tone and example you set with new hires is what they will carry to their job.We often talk about “onboarding” new members or customers. But what about how we “onboard” our new employees. Developing brand standards for how you initially present your financial institution to new hires is critical to your brand’s success. continue reading »last_img

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