first_imgFor CUES member Tara Graff, VP/marketing and business development at $1.8 billion/165,000-member Royal Credit Union , Eau Claire, Wis., having a robust in-house marketing team is important for the success of the CU.That’s why she helped the CU’s marketing transition from mostly outsourced to a larger team.“No one knows your brand as well as you,” says Graff. “A freelancer or agency, used occasionally, can bring fresh ideas and shake things up, but for consistency of voice, the internal agency model works for us.”  Today, many facets, from copywriting, graphic design and website management, to social media and data research, are handled internally.See how the CU’s marketing team is organized and the responsibilities of each position:VP/Marketing and Business Development: Oversees the marketing department, focusing on broad initiatives, growth, brands and organizational goal attainment. continue reading » 6SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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