Sustainable tourism development has become an imperative today. Both globally and as a new tourist paradigm of tourism development in Croatia. Attendance at the event is free. Lekić also adds that through tourism as an intercultural communication they managed to connect and network everything through circular creativity. “We were able to involve over 10 participants in the creative industry in the interpretation. From architecture, fine arts, design, fashion, film, music, performing arts, writing, games and more, the goal is to design a cultural tourism product based on Glagolitic heritage. The story is very interesting and indicative because it gives a totally different approach to tourism, while respecting the local heritage, involving the local community, and makes a quality and authentic tourist content as part of creative cultural tourism. Lekić pointed out and concluded that they have developed a creative product that can be sustainable, which will benefit the local population and be crucial for the economic development of the entire region. Sustainable tourism is defined by the UNWTO as tourism that fully takes into account current and future economic, social and environmental impacts, taking care of the needs of visitors, sectors, the environment and the destination. Therefore, sustainable tourism should make optimal use of environmental resources that are a key element of tourism development, retaining essential ecological processes and helping to protect natural heritage and biodiversity. Respect the socio-cultural authenticity of the destination, preserve their built and living cultural heritage and traditional values, and contribute to intercultural understanding and tolerance, and ensure that economic activities are sustainable and long-term. “I will talk about the interpretation of Glagolitic heritage on the example of the town of Plomin. It is a new form of tourism, genealogical tourism, which appeals not only to foreign tourists, but also to our diaspora. Interpretation in a sustainable way, with the local community interpreting the symbols and the whole story around the Glagolitic alphabet in a different way – through the economy of experienceAnnounced Lekić. When, if not now? The time for change has never before been so pronounced in the tourism sector as it is today at the time of the coronavirus pandemic, and so have our new tourism paradigms. That’s why the rethink narrative has been hit hard as part of the webinar, as it is planned to write our new long-term tourism strategy this year – which must have sustainable tourism at its core as an imperative. “Protected areas are a very interesting tourist resource. I will emphasize the lecture on how WWF got involved in tourism and how we decided to approach the whole issue and lay a sustainable foundation for tourism. Mass tourism is certainly a threat to these areas, but tourism and the protection of natural areas can work together, and we will show this with concrete examples that we have done in Croatia. Through our work we have been contacted by various companies and locals who want to engage in tourism in these protected areas, but so that tourism and nature protection can go hand in hand. Thus, through communication and synergy, we have developed a platform for sustainable and responsible tourism as a know-how with which we participate in the development of tourism in protected areas.”Points out Prvan. Use of cultural tangible and intangible heritage in tourism is the topic of the lecture dr.sc. Romane Lekić, Assistant Dean for Tourism Studies at the Edward Bernays College of Communication Management in Zagreb, who will look at a concrete example of how to make the Glagolitic alphabet a sustainable tourism brand. The biggest problem with the application of these systems for measuring and monitoring sustainable tourism development is that despite the technology, desire and will of other institutions, there is still no continuous data for measuring and monitoring sustainable tourism development, Klarin said. continuous data collection is lacking, and sometimes data is not available or complete. “The basic goal of the concept of sustainable tourism development is to improve the quality of life and preserve the socio-cultural identity of the local community and ensure the full experience and satisfaction of tourists with the development of quality tourism products and services, all while preserving resources that will enable long-term generation.”Emphasizes Klarin and adds that the topic of sustainable development is extremely relevant in today’s context, and that through his lecture he will try to explain the whole issue of developing the concept of sustainable tourism or sustainable development of tourism, from its beginnings to current trends, challenges and solutions. It is clear to everyone how mass tourism is not sustainable, how destinations are cracking at the seams in the summer months, how we must protect our most valuable resource – space, how we must connect blue and green Croatia through tourism, keep people in rural areas and islands, how we have a problem of high seasonality our tourism and how there is no future without sustainable development. Mosor Prvan, WWF Adria: Sustainable and responsible tourism must support the development of the local community The theme of the two-day event is Rethinking Tourism which will be discussed on both days in the morning as well as webinars / discussions will be organized on the b2match platform, followed by B2B online meetings for companies in tourism and all those who do business with such companies. It is also crucial how to help the local community to generate income, while at the same time contributing to nature protection and through all this that tourist products have economic value, Prvan emphasizes and concludes: “It is important that the tourism product is economically viable and sustainable. So what we do is the development of sustainable tourism products is that it simultaneously contributes to the protection of nature and the interest of the local community, that it is a product that is financially self-sustainable and that it does not culturally undermine any local tradition that exists in the area.” “I practically get to the point where we stay on the basic indicators of tourism success, and that is most often just that tourist traffic on arrivals and overnight stays. Unfortunately, some more concrete and complex indicators such as tourist density, intensity or functionality are not used at all. What is presented to the public remains practically how many overnight stays we have made, not taking into account some more complex problems, which tourism certainly brings – primarily the negative effects of tourism that we will talk about and that we must strategically take into account the further development of our tourism.”Concludes Clarin. It is through the project of a virtual walk through VR glasses that we made in Zadar, as well as many other examples in Croatia, we proved that in Croatia we not only keep up with all new modern technologies in tourism, but that we can be leaders in innovation, concludes Mudri Six. “Since the creation of the concept and the introduction of the development of the methodology and the system for measuring and monitoring the sustainable development of tourism, without which the whole concept cannot even be realized. We will also present specific existing methodologies and systems for measuring and monitoring the sustainability of tourism. I will certainly touch on the issue related to the implementation of the concept or the possibility of limiting the application of different systems, ie why these systems are not currently in a functionClarin points out. Sign up here and select the webinars you want to attend and mark your availability for B2B meetings. Event registrations are closing 06. October 2020. at 13:00. To learn more, click here Also, in the lecture Klarin will show concrete examples of good practice which nevertheless showed that there are various possibilities from concrete measurements and monitoring of sustainable tourism development and accordingly reducing the negative effects of tourism, which is imperative today. Sustainable tourism is the main topic online international B2B webinar and B2B meeting organized by HGK Zadar County Chamber – Rethinking Tourism B2B event, and which will take place October 07 and 08 pthe basis of the online platform. “In the lecture, I will talk about the whole process of how to present our cultural heritage with the help of technology. About how we came up with the idea, how we realized it, what the technological challenges are, how to generate and organize content through technology. The product is adaptable to a wide range of audiences, as the audio guide has been translated into seven languages, which eases the language barrier, ie eliminates it.“Points out Mudri Šestan and adds that the use of virtual glasses can be seen 360 degrees, and the animation shows us the construction of a building that existed in the past or shows an event that happened in the past. “Instead of foreign guests, but also the people of Zadar themselves, schoolchildren and many others imagine what the Roman Forum looked like in the past or what the IV. The crusade to Zadar in 1202, with the help of technology, will experience the story of Zadar’s history in an interesting way. ” explains the Wise Shestan. The Magic Croatia agency has a lot to say on the mentioned topic from their own experience. Namely, last year they made a new modern tourist product and digitized the cultural heritage of Zadar. So now the guests of Zadar through a virtual walk through VR glasses can go back in time and experience what is otherwise impossible to see – how Zadar looked in the past. Rethinking Tourism B2B event, there will be an online international B2B webinar and B2B meetings organized by the Croatian Chamber of Commerce of the Zadar County Chamber. It will happen to be held on October 7 and 8, and will include webinars and B2B meetings 1: 1. The event is intended for all companies from the tourism sector, as well as those who do business with the tourism sector. Interpretation of cultural heritage is an extremely important segment of the tourist offer highlights Romana Lekić and in the lecture he will talk about how to use a sustainable model for communication and interpretation of traditional heritage in cultural tourism through the creative use of new technologies in the function of creating experiences and interpretation of heritage in a tourist destination. VR, AR and all other modern technologies offer us only new tools and media for interpretations of our historical and cultural heritage. And this is best seen in the example of a virtual walk in Zadar, where tourists, thanks to technology, are shown what Zadar looked like before, and what it looks like today. The solution to these problems and many others is certainly in sustainable tourism, which, especially during the pandemic, has once again proved to be an imperative in future tourism development. Tomislav Klarin, UNIZD: The basic goal of the concept of sustainable tourism development is to improve the quality of life and preserve the socio-cultural identity of the local community “Today, travelers are motivated by the desire to get to know a culture different from their own in a place that cannot be replaced by any other tourist destination. ” emphasizes Lekić. Sustainable and responsible tourism must support the development of the local community because if we enable people living in these areas to stay in their areas and live well from tourism, but from tourism that can and must be in line with nature protection, adds Prvan and gives excellent a concrete example through fishing tourism. Veronika Mudri Sestan owner of the travel agency Magic Croatia from Zadar, will hold lectures on Digitization of cultural heritage. He will talk about previous experiences and concrete examples of the development of sustainable tourism Mosor Prvan from WWF Adria- at the lecture: Development of tourism in natural protected areas. Veronika Mudri Šestan, Magic Croatia: In Croatia we are not only keeping pace with all new modern technologies in tourism, but we are also leaders in innovation Romana Lekić, Edward Bernays: Interpretation of cultural heritage is an extremely important segment of the tourist offer This is a project Glagolitic and creative industry – Glagolitic epigraphic monuments of Istria and the Croatian coast, which is being implemented in Plomin and Otočac. The project provides an answer to the question: How to concretely design a project of Glagolitic interpretation in an interactive and sustainable way, in which it will not be just an artifact. WWF is an organization that primarily deals with nature protection, and that is why their great focus is on how to improve protected areas through tourism, whose main purpose is nature protection. “Fishing tourism is something quite new in Croatia, and in that segment the point is to have professional fishermen who will take tourists fishing and make a demonstration of how fishing is traditionally done in that area. Because when a fisherman normally goes fishing, he throws about 3 kilometers of net, and when he takes tourists, he throws 300 meters of net. In this way, he has a secured income, earns more money than when fishing, and at the same time fishing effort is reduced. And that’s the million-dollar question we tried to answer and one of the examples we’re going to talk about in the lectureSaid Prvan. All lecturers agree: Sustainable tourism is imperative Rethinking Tourism B2B event Tourism can be an opportunity to protect nature, but also to create a sustainable local economy which increases the quality of life and business of the local population, point out WWF Adria, which through excellent projects on Lastovo and Kornati managed to create two success stories – where revenues remain with the local community, tourists contribute to nature protection, and the negative impact of tourism on nature is far within the limits of sustainability. On topic Sustainable tourism – indicators of sustainable tourism he will speak doc.dr.sc. Tomislav Klarin from the University of Zadar, Department of Tourism and Communication Sciences. Quality and preserved environment is the basis for tourism activities, so tourism from the very beginning of the development of the concept of sustainable development has adopted its principles and goals as appropriate measures to reduce the negative effects of tourism on the environment, he said. Tomislav Klarin in his doctoral thesis on “Creating a model of sustainable tourism development in urban destinations in the Republic of Croatia, and adds that in this context a concept of sustainable tourism development has been developed that ensures ecological, socio-cultural and economic balance of tourism development. Lectures by domestic and foreign tourism experts will focus primarily on sustainable tourism.