Later, Mr Curtis unilaterally decided the agreed fee had been £150,000. Setting out his side of the bargain, Allardyce said: “Just know, it’s just delivering, for you, it’s just delivering value for money… they’ve got to enjoy the time they’ve had, enjoy the conversation. Not just the keynote speech but also in the bar after. During the meeting he remarked that Sir Alex Ferguson gets “four hundred, five hundred grand a pop” for speaking engagements, while Robbie Williams got “£1.6 million for a wedding. Just singing”.Less than 20 minutes into the meeting with total strangers, Allardyce had agreed, in principle, to a £400,000-a-year deal to represent a company he had never heard of. The England manager insisted he would deliver “value for money” in helping to attract investors, boasting of his popularity in the Orient. “It’s not only the England manager,” he said, “it’s the beauty of being a Premier League manager all them years like me… I have more pictures taken over there than I have here.” In return, he wanted £100,000 for each trip to the Far East, a figure that went up to £150,000 after an intervention by his agent, Mark Curtis. Naturally, first-class flights and accommodation would also be provided. Sam Allardyce appeared uncomfortable with the conversation and at one point, put a napkin over his faceCredit:Telegraph Shane Moloney, financial advisor to Sam Allardyce, leaves a meeting in London in AugustCredit:Paul Grover for The Telegraph Last week, Allardyce held a second meeting with the fictitious firm’s representatives, this time at Wing’s Cantonese restaurant in Manchester. Around the table were Allardyce, Mr McGarvey and two undercover reporters. Allardyce stressed that before he could sign a contract with the Far East firm, he would have to clear it with the FA, but already he was discussing dates when he could fly out.“We finish our fixtures in early November,” he said, “so between the middle of November and the beginning of March, if you leave Christmas and New Year out, I can fit the dates in then.”Mr McGarvey later turned to the subject of paying people to help secure business, to the deep discomfort of the England boss. Allardyce put a napkin over his head and said: “Oh, oh, you’re not, do not, I haven’t heard that. I haven’t heard that, you stupid man. What are you talking about? You idiot. You can have that conversation when I’m not here.”Later still in the three-hour meal, Mr McGarvey said: “At the end of the day Sam, they know, if I’m going to talk to you about a player, you’re going to advise, you’re going to do whatever. You’re not here for, this is the football. You’re here because, you’re advising on the group, whatever [undercover reporter] wants you to do in that sense. Not football.” Later the conversation turned back to the work of the mysterious company that was to start supplementing the England manager’s salary. “The thing they’re talking about is funding football transfers, aren’t you?” Mr Moloney asked the undercover reporter. The third party ownership of players was outlawed by the FA in 2008 and by Fifa in 2015, and an affirmative answer from the reporter prompted Allardyce’s agent Mr Curtis to ask: “Is that third party ownership a problem though?” Sam Allardyce insisted he would deliver ‘value for money’ in helping to attract investorsCredit:Telegraph “Not on the football side, no,” Allardyce replied. “If you were buying players, that would be no. Because I couldn’t associate my name with any of that.”His agent said: “It’s important that we get that out there rather than anyone being misled or disappointed.”Allardyce was, though, happy to be paid by the firm on a “loose basis” to speak at “intimate” functions and then spend time with carefully selected investors in the bar afterwards.Mr Moloney said: “I know Singapore, China, the idea of an England manager out there in China. Huge. And that’s … that’s the value of it. They’ll come just to be there. To hear him,” he added. “He’s a brilliant speaker. Loves it.”And there was a potential for a closer relationship in years to come, Mr Curtis said. He said that when Allardyce’s time as England manager ended, “that relationship can grow down the line”. Mr Curtis insisted that “there’s no way he will do anything that would compromise himself or the position that he’s got – bring any embarrassment on any employer”. He added that Allardyce would “have to run it past the powers that be” before he could commit to anything, and said: “Now, there might be a different role down the line when he is no longer involved at the FA, whether it’s two years, four years or wherever, but it’s always good to have relationships, for sure.”Allardyce said: “That loose basis that we talked about will be OK – it’ll be all right. I’m not putting myself in a position that the papers can investigate, cause me a problem, or the FA could.”Introducing the subject of money, Mr Moloney said: “And the fees will be sensible?” Allardyce chipped in: “Your guys set the agenda out of what it would look like. Me flying out on a day, landing in Hong Kong or Singapore, staying in this hotel, meeting these people, doing that keynote speech, travelling back either two days later or one day later. If I get there first day, I don’t want to fly in and fly out.”Asked to name a figure, Mr Curtis joked: “I’d want a million pound but I mean you’re not going to pay that.” He went on: “To do that, you pay first class travel, and a hotel. And I would have thought, a hundred thousand pounds.” Also present was Allardyce’s financial adviser, Shane Moloney, from the chartered accountancy firm Shipleys. Mr Moloney told the undercover reporters: “The way I see it working is this: what you want to do, is to have Sam as the attraction, that brings investors into the fold. So he could talk about football for 15 minutes.”Allardyce agreed: “Keynote speaking, that’s what I’d be doing, keynote speaking. I’m a keynote speaker.”Mr Curtis explained that the role would only conflict with Allardyce’s day job if he was advising on players and transfers. Allardyce replied: “But you slipped up tonight. You can’t go there any more. You can’t pay a player, you can’t pay a manager, you can’t pay a CEO. It used to happen 20 odd years ago, 30 years ago. “You can’t do it now. You can’t do it now. Don’t ever go there.” Mr McGarvey said: “No, no I wouldn’t go down there.”Allardyce went on: “This place is so tight, now. It’s, you just daren’t even think about it. We all know how deals get brokered in every business. You know someone in the town hall, you know what I mean, and he gets you planning. Know what I mean?… but not here, not in football now.”A spokesman for Mr McGarvey said: “There is little doubt that the lure of the project and his role in it has resulted in our client providing colourful information to enhance and secure his role as was being offered to him … our client does not accept that he made statements about apparently improper behaviour.”Exclusive investigation: England manager Sam Allardyce for saleWhat he said about the football world: Allardyce mocks Hodgson and criticises others “I don’t come in like a lot of them, come in, right bang, you’re off. Do you know what I mean? That’s the end of that, done that, I’m off. I’m going to stand at the bar, have a few social drinks.”Later the conversation turned back to the work of the mysterious company that was to start supplementing the England manager’s salary. “The thing they’re talking about is funding football transfers, aren’t you?” Mr Moloney asked the undercover reporter.The third party ownership of players was outlawed by the FA in 2008 and by Fifa in 2015, and an affirmative answer from the reporter prompted Allardyce’s agent Mr Curtis to ask: “Is that third party ownership a problem though?” “It’s not a problem,” Allardyce replied, naming agents he said “have been doing it for years”. He did, however, express an apparent nervousness about being publicly linked to the firm. One of the undercover reporters asked if it could bill the England manager as its “strategic adviser”. The meeting at the May Fair Hotel on August 19 – less than a month after Allardyce was hired as England manager – was arranged by football agent Scott McGarvey, a friend of Allardyce since the days when both were footballers. He, too, thought he was going to be employed by the fictitious Far East firm. “In principle it’s OK,” Allardyce added. “The fact that I’m going to be turning up on four occasions throughout the year, doing meet and greets and nothing else, so it’s not, nobody’s going to come back to me and say ‘I met Sam and I invested in this, this portfolio, and he told me to go and buy these young players, and that young player’, and that’s, you know. So they can’t blame me, do you know what I mean?”Allardyce did not appear to have considered the potential conflict of interest that would arise if players part-owned by the Far East firm were selected to play for England, raising their value and increasing profits for the firm’s investors. “It’s not a problem,” Allardyce replied, naming agents he said “have been doing it for years”. Third party ownership involves a company or individual acquiring the economic rights of particular players and then being entitled to a portion, or the entirety, of the sell-on fee each time they are transferred between clubs.The rules explicitly outlaw any entity that is not a club from having “any rights” in relation to the transfer of a player. But during the meeting, which lasted barely an hour, Allardyce explained a way around the rules. If the company were to have an agent working for it, then that agent could represent the individual players and so benefit from the financial rewards of a transfer.“You get a percentage of the player’s agent’s fee, that the agent pays to you, the company,” he said, pointing out that such portions could now amount to “millions and millions of pounds.” He suggested: “You need somebody … to be dedicated to that department … For many investment companies now, it’s quite lucrative.”He had agreed to the meeting even before he had got round to speaking to his England players. On August 22, three days after the meeting, he told the BBC that he had not spoken in person to any of the squad, as “if I speak to one I’ll have to speak to absolutely everybody”. Sam Allardyce, centre, with his financial advisor Shane Moloney, left, his agent Mark Curtis, second left, and football agent and former player Scott McGarvey at a meeting in London in AugustCredit:Telegraph CORRECTION: This article inaccurately reported that in conversation with undercover reporters posing as a sports management company, Sam Allardyce, the then England Manager, had set out a model by which a third party could benefit financially from “sell on fees”. While Mr Allardyce had suggested a way that a third party could share in the financial rewards of a transfer, he had made clear that a third party could not take a portion of the transfer fee. This correction has been published following a complaint upheld in part by the Independent Press Standards Organisation.He had not yet taken charge of his first international match, or even his first training session, but already another pressing matter was on Sam Allardyce’s agenda: how to make as much money as possible from his new status as England manager.The job comes with a salary of £3 million per year, plus bonuses, but as Allardyce sat down to a meeting in a May Fair hotel he was eager to explore ways of earning even more.On the table was an offer for Allardyce to fly to Singapore and Hong Kong four times a year to address investors in a Far East firm that wanted to buy football players. Allardyce, 61, was unperturbed by the fact that the firm – in reality a fictitious company whose representatives were undercover Telegraph reporters – was proposing third party ownership of players, in contravention of Football Association and Fifa rules. 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