Sheraton Hua Hin Resort & Spa won the Luxury Hotel & Conference Center Award from World Luxury Hotel Awards 2010 recently. The aims of World Luxury Hotel Award is to recognize hotels which have demonstrated excellence in the category of Luxury Hotels & Conference Centers . This year the award was won by Sheraton Hua Hin Resort & Spa. The resort was also recognized as a MICE Destination due to continue to increase in popularity. Sheraton Hua Hin Resort & Spa plans to build itself into an agile and professional MICE destination that will harness the power of marketing intelligence and database and boost knowledge and skill development in this industry. “I am extremely proud of our staff. Winning this award in a critical year, with market levels at a record lows, is really an accomplishment for all associates here at our resort. The credit for efforts and hard working definitely rests with each and every associate. I am proud to serve side by side with them” said Martin Raich, General Manager of Sheraton Hua Hin Resort & Spa. The World Luxury Hotel Awards was presented to an exclusive selection of world-class hotels, in order to recognize their excellent facilities and services provided, and available to their guests. The World Luxury Hotel Awards accounts for all categories in the Luxury Hotel industry & recognize Hotels & Resorts situated amongst 54 countries nominated including The Philippines, India, Greece, Argentina, China, South Africa, Maldives, Cook Islands, Australia, New Zealand, Israel, Mauritius, UAE, Italy, Thailand, and Spain.